Families,
Think publicity vs. advertising.
IT will save you a ton of money, but also it will make you an expert in other peoples' eyes and you will gain a reputation faster than trying to do it on your own.
Our new (we've met one time) E-ship Club was featured in the Omaha World Herald on Saturday, the 11th.
It was a complimentary article which led to another interview by an OWH reporter.
Write press releases.
Contact the local media.
They're always looking for stories.
Just try it, you might land one!